The digital landscape for food and grocery delivery is rapidly evolving, with a recent market survey conducted by the Competition Authority of Kenya (CAK) shedding light on consumer preferences. According to the report, Glovo emerges as the top choice for both food and grocery deliveries, signaling a significant shift in consumer behavior towards online platforms.

Quick Summary:

  • Glovo leads the online food delivery market in Kenya with a preference rate of 33%, while also securing the top spot for grocery deliveries at 46%, surpassing competitors like Jumia.
  • The rise of online delivery platforms in Kenya is attributed to the Covid-19 pandemic, which accelerated the adoption of digital shopping and delivery services.
  • Despite the absence of specific regulations for online food and grocery platforms, existing laws touch on various aspects of their activities, ensuring consumer protection and fair competition.
  • Major retail chains like Carrefour and Naivas have also entered the delivery space, offering consumers additional options beyond mainstream platforms.
  • The competitive landscape remains dynamic, with retailers retaining control over product pricing and the freedom to register with multiple delivery platforms.

Exploring Glovo's Dominance:

Glovo, a multi-category delivery platform operating in 25 countries across Southern and Eastern Europe, the Middle East, and Africa, has established itself as a frontrunner in Kenya's delivery ecosystem. With a diverse range of offerings, including food and groceries, Glovo has captured the preferences of Kenyan consumers, garnering a significant market share.

The platform's success can be attributed to its seamless delivery experience, wide availability of products, and efficient service, making it the go-to choice for those seeking convenience in their shopping experience. By adapting to the changing consumer needs exacerbated by the pandemic, Glovo has capitalized on the growing demand for reliable and proficient delivery services.

Regulatory Landscape:

While the online food and grocery delivery sector in Kenya lacks explicit regulations, existing laws provide a framework for ensuring fair competition and safeguarding consumer interests. The CAK emphasizes the need for self-regulation within the industry and plans to scrutinize contract terms between couriers and platforms to prevent any potential abuse of power.

Diversification Beyond Platforms:

In addition to standalone delivery platforms, traditional retail chains have also ventured into the delivery space, offering consumers a broader range of options. Retail giants like Carrefour, Naivas, and Quickmart have leveraged their established infrastructure to provide efficient delivery services, further intensifying competition in the market. To get more news on tech checkout on