Superfoam Limited has unveiled its state-of-the-art showroom at the Broadwalk Mall in Westlands, Nairobi. The showroom, a testament to Superfoam’s commitment to quality and innovation, offers a diverse range of luxurious mattresses, pillows, beds, and bedding to meet the unique preferences of the discerning Kenyan market.
Meeting the Growing Demand
As Kenya’s mattress market experiences a surge in demand, Superfoam positions itself at the forefront of meeting consumer needs for comfortable and durable sleep solutions. The market is expected to witness an impressive annual growth rate of 8.58 percent (CAGR 2024-2028), reflecting the country’s increasing population, urbanization, and economic migration trends.
On average, a Kenyan uses nine mattresses in their lifetime, with a standard mattress price of $88.8 (Sh14,240). This results in a lifetime investment of $799.2 per person in mattresses alone, highlighting the significance of the mattress industry, presently valued at $549.7 million and poised for continued growth.
Understanding Kenyan Preferences
Superfoam’s new showroom, strategically located in Nairobi, reflects a deep understanding of Kenyan preferences and the importance of quality sleep in overall well-being. According to Meeraj Shah, the CEO of Superfoam, the showroom’s unveiling marks a significant milestone in the company’s 40-year celebration, solidifying their commitment to providing unparalleled comfort and superior sleep solutions.
Ms. Sanskrati Shetty, Head of Marketing at Superfoam, emphasized the company’s dedication to sustainability and customer satisfaction. The products showcased at the Nairobi showroom are crafted using eco-friendly materials, adhering to stringent quality standards. The extensive range includes cutting-edge mattresses such as Pocket Tech Spring, orthopedic support mattresses, memory foam technology, and hypoallergenic materials.
Immersive Experience at the Showroom
The Broadwalk Mall showroom offers customers an immersive experience, allowing them to explore and select from a meticulously crafted collection of high-quality sleep products. The modern and elegant layout showcases not only mattresses but also a diverse selection of pillows designed to optimize sleep quality and beds that seamlessly blend functionality with aesthetics.
To celebrate the grand opening, Superfoam is offering exclusive discounts and promotions during the opening week. Customers will also have the opportunity to receive personalized consultations from knowledgeable staff, ensuring they find the perfect sleep solution tailored to their individual needs.