Safaricom launched Hook, a youth focused digital platform that offers value through data offers, entertainment content, educational resources and career opportunities. For Kenyans 10 to 24 years old, Hook replaces the former Blaze with a more personalized digital experience.

What is Safaricom Hook?

Safaricom Hook is a lifestyle and empowerment platform for the youth. It includes:

  • Exclusive Data Bundles: Special offers available only to registered Hook members.

  • Educational Content: Access to curated online courses and resources.

  • Entertainment: Free and discounted content including music, games and streaming.

  • Career & Mentorship: Job connections, internship listings and mentorship opportunities.

Eligibility Criteria

  • Must be between 10 and 24 years old.

  • Have a Safaricom line registered in your name (or parent’s name for under 18).

How to Join Safaricom Hook (2025)

  1. Join via MySafaricom app

  2. Click on the “Join Hook” button.

  3. Enter your Safaricom mobile number.

  4. Enter the OTP (One-Time Password) sent to your phone.

  5. Fill in your ageschool or occupation, and location.

  6. Accept the terms and conditions and complete registration.

Alternative Registration via USSD

If you don’t have internet access, dial *555# on your Safaricom line and follow the on-screen prompts to join Hook.

Hook Offers & Features (2025)

OfferDetails
Data Deals1GB @ KES 10 valid for 24 hours (Hook-exclusive)
Edu AccessFree access to platforms like Longhorn, Kodris Africa, and Ubongo Kids
Music & GamingDiscounted Boomplay, GameHub, and Skiza content
Career HubInternship alerts, career webinars, and mentorship sessions

Benefits of Joining Hook

  • Affordable data and voice offers for the youth.

  • Learning and upskilling opportunities from top content providers.

  • More chances for internships and mentorship in Kenya’s leading industries.

  • Early access to competitions, creative challenges and campus events.

Conclusion

It’s not just a bundle, it’s a movement. Join Hook today.