2025 and Safaricom is more than just a telco. With the launch and roll out of ZiiDi, the company has taken a bold step to support Kenyan small businesses especially those in the informal sector. ZiiDi is a digital platform that helps MSMEs (Micro, Small and Medium Enterprises) manage and grow their businesses with ease, leveraging Safaricom’s infrastructure and ecosystem.

What is ZiiDi?

ZiiDi is Safaricom’s business support solution for small and informal businesses. It’s a simple platform where entrepreneurs can:

  • Track daily sales and expenses

  • Manage customer information and debt (lipa mdogo mdogo)

  • Get business insights and reports

  • Apply for business loans or short-term credit based on cash flow

The name “ZiiDi” means “more” in Swahili and that’s exactly what the platform offers: more control, more transparency and more growth opportunities for Kenyan businesses.

ZiiDi Features in 2025

  • Mobile-Friendly Dashboard: Accessible via smartphone, perfect for business owners operating in open markets, kiosks and roadside stalls.

  • M-PESA Integration: Business owners can receive payments and track transactions made via M-PESA.

  • Credit Scoring: Using data analytics, Safaricom can offer micro-loans to ZiiDi users without requiring paperwork.

  • Business Training: ZiiDi now has digital literacy and business skills content to educate users on inventory, marketing and customer service.

Why ZiiDi Matters in 2025

80% of Kenya’s working population is in the informal sector. Yet many of these businesses lack digital tools, financial access and training. ZiiDi bridges this gap by offering:

  • Digitization: Helping even small scale traders go digital

  • Financial Inclusion: Using data to unlock access to capital

  • Empowerment: Enabling SMEs to make data-driven decisions

How to Get Started with ZiiDi

Business owners can join the ZiiDi platform by dialing *234# and follow the prompts or download the MySafaricom App and go to business tools. Safaricom is also partnering with county governments to conduct training and awareness sessions across the country.### What They Say

Tech experts say ZiiDi could change the way small businesses in Kenya operate. With its deep integration into the Safaricom ecosystem it could be the solution for informal retail in Kenya and beyond.

Bottom Line

In a digital age where growth is key, Safaricom’s ZiiDi is a lifeline to small businesses. Are you a small business owner looking to take the next step? ZiiDi could be the tool that gives you that extra boost in 2025.