The Hustler Fund is one of the most talked about government initiatives in Kenya — offering instant loans to individuals, SMEs and groups through mobile phones. If you’re wondering how to get it in 2025, here’s a quick step by step guide to get started.
What is Hustler Fund?
Hustler Fund is a financial inclusion initiative by the Government of Kenya to provide low interest loans to underserved citizens. It’s part of a broader economic empowerment agenda to boost small businesses and financial independence.
Types of Loans
- Personal Loans: Up to Ksh 50,000 instantly on your phone.
- Micro Loans: For small traders, kiosks and boda boda operators.
- SME and Group Loans: For registered groups and SACCOs.
Requirements
- Safaricom, Airtel or Telkom mobile number
- 18 years or older
- Valid Kenyan ID (National ID)
- SIM card must be active for more than 90 days
How to Register
- Dial *254# from your mobile phone.
- Choose your language (English or Kiswahili).
- Choose the type of loan (e.g. Personal Loan).
- Accept terms and conditions.
- Enter your National ID Number.
- Set up a 4-digit PIN.
Once registered, you’ll receive a confirmation SMS. You can then apply for a loan immediately.
How to Apply
- Dial *254# again.
- Choose Apply for Loan.
- Enter the loan amount.
- Confirm with your PIN.
The money will be credited to your mobile money wallet (M-Pesa or Airtel Money).
Repayment Terms
- Loan repayment period is 14 to 30 days depending on the amount.
- Interest rate is 8% per annum.
- Repay using the same USSD code *254#.
How to Increase Your Loan Limit
- Repay your loans on time.
- Use your line for regular transactions (M-Pesa, Airtime, Data).
- Maintain good CRB status.
Conclusion
Hustler Fund is changing the way Kenyans get quick credit. Whether you’re a hustler in Gikomba or a mama mboga in Kisumu, the fund is a lifeline to grow your hustle. Always borrow responsibly and repay on time to build your limit.