Due to the high demand for mobile money transfer services, opening an M-Pesa business has become a lucrative business in Kenya. The Safaricom-owned M-Pesa is the leading Kenyan mobile money service, with billions of transactions made every year. M-Pesa agencies have become one of the most profitable businesses in this regard. In this article, we'll outline the costs involved, steps you need to take, and requirements for opening an M-Pesa business.
1. Costs of Starting an M-Pesa Business
The total investment one has to make in order to start an M-Pesa business depends on different criteria. First, it will depend on whether you are setting up as a Main Agent or as a Sub-Agent. Here is a breakdown of typical costs:
a) Capital Requirements for M-Pesa Main Agents
Naturally, this will involve much capital to become a main agent. Safaricom requires the main agents to have certain minimum capital thresholds to ensure they can actually run several M-Pesa outlets while maintaining huge transaction volumes. The minimum capital requirements are as follows:
- Main Agent: Ksh 500,000 to Ksh 1,000,000 or more.
This is required in maintaining float, or cash that facilitates transactions, as well as other running expenses such as house rent, equipment, and branding.
To be a main agent, you also need to fulfill other strict requirements, like having a minimum number of outlets (usually several) and a good understanding of financial services.
b) M-Pesa Sub-Agent Capital Requirements
Most people opt to become sub-agents, which is cheaper than becoming a main agent. Sub-agents work under the main agents and earn a commission on the transactions carried out. The general financial requirement for sub-agents includes:
Float: Ksh 20,000 to Ksh 100,000.
The float is money within your M-Pesa account used for processing deposits and withdrawals. The more float you have, the higher the transaction rates you will be able to handle, thus adding more revenue.Setting up Business: Ksh 50,000 to Ksh 100,000.
This includes rent for a shop, branding equipment, mobile phone, SIM cards, and utility bills.
As an agent, your starting capital will cost approximately Ksh 70,000 to Ksh 150,000, depending on the location and size of the business.
2. Float Requirements
The "float" is the lifeblood of any M-Pesa business. It is that balance that enables you to serve customers who either want to deposit or withdraw money. You will have to maintain an adequate float, as your ability to serve customers' needs will directly affect your earnings. As an agent:
- Cash Float is used for facilitating customer withdrawals.
- E-Float is used for facilitating customer deposits into the M-Pesa accounts of customers.
You are supposed to monitor your float and top it up regularly to ensure smooth operations. As the business grows, the need to increase the float will be imperative to meet growing transaction volumes.
3. Additional Expenses
Other than capital and float, there are other expenses you will incur when starting an M-Pesa business. These include:
a) Business Permits
You will need a valid business permit from your local county government to operate legally. The cost of this permit varies by county, usually falling between Ksh 5,000 to Ksh 15,000 annually.
b) Shop Rent
Where you place your shop will determine the rent you pay. Urban centers such as Nairobi and Mombasa typically have higher rent compared to rural areas. You should expect to pay between Ksh 5,000 to Ksh 30,000 per month depending on the size and location of the shop.
c) Branding and Equipment
Safaricom provides official M-Pesa branding, but you may need to cater for additional shop branding elements, which could cost between Ksh 5,000 and Ksh 10,000. You will also require a phone, several SIM cards, a desk, and a chair, among other furniture, possibly a point-of-sale system.
4. Requirements for Becoming an M-Pesa Agent
To commence an M-Pesa agency, you have to satisfy the following conditions:
a) Eligibility Criteria
- Registered Business: You need to be a legally registered business. It could either be in the form of a sole proprietorship, partnership, or limited company.
- Business Permit: Ensure you acquire a business permit from your county government.
- Photo ID and KRA PIN: You will need copies of your photo ID and KRA PIN for tax obligations.
b) Sign an Agreement with a Main Agent
As a sub-agent, you need to find a major agent you will be working with to provide M-Pesa services. The contract outlines the commission structure, operational terms, and roles assigned to both parties.
c) Get Your Equipment
You will require a phone that contains an M-Pesa line, some SIM cards, and possibly a computer to track your transactions and records.
5. M-Pesa Agent's Earning Possibilities
An M-Pesa business can be very lucrative, depending on location and transaction volumes. Safaricom pays agents using a commission structure with varying rates for different types of transactions such as withdrawals, deposits, and other services like bill payments.
a) Commissions
- Withdrawals: Agents earn a percentage of each withdrawal, with transaction amounts ranging from Ksh 4 to Ksh 200, depending on the amount in question.
- Deposits: Agents do not earn commissions on deposits, but handling more deposits increases foot traffic, which can lead to withdrawals where the real profit is made.
On average, sub-agents can earn from Ksh 10,000 to Ksh 30,000 per month, depending on transaction volumes and location.
b) Profit Maximization
- High-traffic Location: Placing your M-Pesa shop near a market, bus stop, or mall increases the likelihood of higher transactions.
- Offering Additional Services: You can increase your income by offering extra services like airtime sales, bill payments, or becoming an agent for other mobile money platforms like Airtel Money.
6. Challenges Facing M-Pesa Businesses
While an M-Pesa business can be profitable, there are several challenges to keep in mind:
- Float Management: Poor float management can result in lost customers and potential revenue.
- Security Risks: M-Pesa agents handle large amounts of cash, which makes them targets for robbery. You will need proper security measures, including guards and CCTV.
- Competition: Many areas already have established M-Pesa agents. Therefore, it's essential to find a location with high demand but relatively low competition.
7. Conclusion
An M-Pesa business is relatively affordable to start and very profitable, especially if you secure a good location and manage your float efficiently. With an initial investment of between Ksh 70,000 to Ksh 150,000 as a sub-agent, you can start operations within a week or two. However, it is crucial to adhere to Safaricom’s requirements for long-term success.
If well managed, this business can provide steady profits and open the door to offering other related services, making it one of the best opportunities for aspiring entrepreneurs in Kenya.