Twiga Foods, a technology-driven company, strategically secured additional capital in its latest funding round to strengthen its transformative initiatives and expansion plans. Key investors, including Creadev and Juven, actively supported this significant move, with existing stakeholders also participating. Twiga’s revolutionary aim is to digitize Africa’s informal retail economy and transform food supply chains. In this article, we will explore the intricacies of the funding round and analyze its implications for Twiga’s future ventures.

Details of the Funding

Guided by Hein Pretorius, Chairman of Twiga Foods, the company embarked on a series of transformative endeavors over the past year. Substantial investments in technology and automation fueled these initiatives, with the primary focus on repositioning and refining operational processes. The business is strategically positioning itself for long-term resilience in a rapidly evolving market.

Hein Pretorius expressed gratitude to investors, employees, suppliers, customers, and other stakeholders for their unwavering support during this transformative period. His dedication to digitizing the informal retail economy across the continent underscores the company’s commitment to advancing its mission.

Perspective of CEO Peter Njonjo

CEO and co-founder Peter Njonjo identified the funding round as a pivotal moment in the company’s overarching transformation of approach and strategy. This metamorphosis, enhancing cost efficiency while concurrently improving service delivery to customers, garnered significant acknowledgment from both current staff members and their predecessors. Njonjo highlighted the collective effort propelling Twiga’s success.

Special commendation was given to the senior leadership team for their support throughout this transformative journey. Notable additions to the team, including Laurent Gouault as Chief Operating Officer (COO), Zuber Momoniat as Chief Financial Officer (CFO), Anjan Dasgupta as Chief Technology Officer (CTO) alongside another CTO, Paul Bombo, and Susan Kiama, recognized for her position as Chief People’s Officer (CPO).

The Role of Twiga in Africa’s Retail Ecosystem

As a technology company within Africa’s retail ecosystem, Twiga facilitates the end-to-end distribution of fast-moving consumer goods (FMCG) and fresh produce. Over 100,000 registered B2B retail customers benefit from its platform, providing not only product distribution but also access to financial services, digital goods, and valuable data for both customers and suppliers.

Creadev and Juven: The Investors

Creadev Africa, a significant participant in this funding round, operates under the control of the Mulliez family, founders who have shaped major retail platforms such as Auchan, Decathlon, and Leroy Merlin. Their strategic investments total an impressive $1.9 billion to date.

Juven, conceived by the former principal investing team of Goldman Sachs in Africa, is an evergreen investment company. Leveraging flexible capital, strategic support, and extensive networks, Juven focuses on constructing category-defining businesses within Africa’s largest markets.


Twiga Foods’ successful capital raise marks a pivotal moment in their journey to revolutionize Africa’s retail landscape. By prioritizing technology and automation and committing to transforming the informal retail sector, Twiga is poised to leave a lasting impact on continent-wide food supply chains. The support of investors such as Creadev and Juven bolsters Twiga’s position, promising future growth and influence across Africa for the company.