A new insurance model has been launched in Kenya that aims to encourage healthy living by rewarding users who make healthier choices. The product is a collaboration between Lifecare International, a Kenyan insurance and health advisor, and Vitality Health International, a global health insurance provider, and was unveiled in Nairobi on Tuesday.

Under this model, Kenyan companies can reduce insurance premiums by promoting healthy living among their employees. Vitality Health International incentivizes healthy behavior using data analytics, rewards, and incentives to encourage people to make better lifestyle choices. Employers who encourage their employees to maintain good health can receive a cashback of up to 10% on their renewal premiums. Additionally, if employees complete their health review, they unlock a Vitality Health Fund, which extends their outpatient benefits by up to $100 based on their healthy choices and engagement with the platform.

The new model also offers employees weekly rewards through the platform’s reward partners, which include Safaricom, Jumia, Uber, Uber Eats, and Garmin. The CEO of Vitality Health International Africa, Emma Knox, believes that by promoting physical well-being among employees, businesses can create far-reaching benefits for people, businesses, and society as a whole.